CRM: Browser Based CRM Product |
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 Customer Relationship Management (CRM), in our opinion is the most crucial among all the Extended Enterprise Applications, since it takes care of the revenue side of your enterprise value chain. CRM implementation covers mainly Sales, Marketing, Service and Analysis functions of your organization. It allows you to efficiently handle sales opportunities, created through compelling marketing campaigns based on analyzed customer data. At the same time, existing customers need to be supported well, for on-going relationships, thus providing opportunities for cross and up-selling your new products and services.
Ideally an organization needs an omni-present application interface that is accessible to field sales & service staff and the headquartered marketing and senior business executives. Divas Software’s browser based CRM application addresses these needs through functionalities including Sales Force Automation, Customer Service & Support, Campaign Management and Dashboards for business heads.
Our CRM product implementation is backed by professionals with extensive marketing experience and covers the entire gamut of activities starting from CRM strategy formulation to implementation planning, deployment and support. Our CRM implementation methodology includes the following steps:
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Assessment of your current CRM practices across sales, marketing and customer care functional areas and the extent to which they are catering to your customer needs. Assessed gap areas are then bench-marked against competition. |
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Formulation of CRM strategy specific to your organization, on the basis of your overall business strategy. |
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End user and customer interviews based alignment and prioritization of CRM strategic objectives with expected end results and consequent benefits. |
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Assessment of current technology infrastructure and applications, so that deployment and integration processes and issues are foreseen and planned for. |
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Drafting CRM implementation roadmap & project plan. |
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Establish performance matrices and measurable targets. |
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Divas CRM Product customization, implementation, integration and deployment. |
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End user training and workshops. |
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Post implementation support. |
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